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Festival Automobile International: Grand Prize of the Most Beautiful Show Car 2020 is awarded to the Alfa Romeo Tonale Concept

  • Alfa Romeo’s latest award at the Festival Automobile International
  • The Grand Prize of the Most Beautiful Show Car 2020 goes to the Tonale Concept
  • The prize was accepted by Klaus Busse, Head of Design FCA EMEA region, and Jérôme Monce, CEO of FCA France
  • With its Tonale SUV, Alfa Romeo marks its arrival in the world of electrification

The Grand Prize of the Most Beautiful Show Car 2020 was awarded to Alfa Romeo’s Tonale Concept at the 35th Festival Automobile International. The winner of the prestigious award was voted for by the panel of 17 judges from the world of design, press, industry, motor racing, and media (to see who was on the 2020 panel: click here).

Founded in 1986 in Chamonix and presided over by Remi Depoix, the Festival Automobile International has become one of the unmissable events on the automotive calendar. Honoring creativity and automotive design, the prize has been awarded since 1988 and is particularly coveted by manufacturers.

The awards ceremony took place on January 28 in the prestigious setting of the Hôtel des Invalides, welcoming nearly 600 guests including a wealth of personalities from the industry, motorsport, media, and the arts.

The trophy was accepted by Klaus Busse, Head of Design FCA for the EMEA region (Europe, Middle-East, Africa) accompanied by Jérôme Monce, CEO of FCA France and Stéphane Labous, Brand Director for Alfa Romeo in France.

Klaus Busse declared: “It is a great honor for me to receive this award today. Tonale is a concept that represents a true manifesto of Alfa Romeo. A compact and dynamic sports utility vehicle that combines Alfa Romeo’s unique Italian style, beauty and design, with an unparalleled driving pleasure. This prize is also a fitting tribute to the rich and legendary 110 years of history of the brand, which we are celebrating in 2020”.

This latest prize adds to an already long list of awards won at the Festival. The Italian brand is a five-time winner of the ”Most Beautiful Car of the Year” (164, Brera, MiTo, 4C, Giulia), as well as the Supercar Grand Prize 2006 for the 8C Competizione. The Alfa Romeo Tonale Concept is on display at the Hôtel des Invalides as part of the “Concept Cars” exhibition, open to the public from January 29 to February 2. Find out more about the Festival Automobile International:

Torino, January 29, 2020

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